Have you added Google Analytics in your Website to track Visitors information and all data getting from search engine and referral sites, google analytics provide us the right direction to go where and how to increase our website performance and what is need to change now, by viewing traffic, customers page views, keywords, navigation path from visitor goes to one page to another, which page likes the most and which page are not getting traffic we are change our strategy after analyzing GA data. its an awesome free tool by GA. one another tool is paid is Urchin Tracker it is also provide the details. we can also setup the goals and tracking it in google analytic getting multiple data and filter it by our needs and getting Geo location and tracking the customers behavior and views for our website. we are providing the service for installing google analytics in website.
